We, humans, are curious creatures. Whenever we are asked questions that we know little or nothing about, we whip out our smartphones and go to Google to search for the answers.
Typically, when you ask Google questions, you will see an answer that is directly situated on the top of the page, just before the first ranked webpage on the SERPs.
That answer box is known as Position Zero and it would be interesting to be featured in that spot since, statistically, people click on what’s in the answer box more than the first ranked website.
Usually, content that are featured in the answer box are ones that can be found on the first page of the search engine results pages.
Therefore, you will still need to apply conventional SEO methods for you to rank higher, but what are the next steps that you need to take in order to get that highly coveted spot according to a SEO company?
The first step to mastering SEO so that your content can be featured on Position Zero is to actually do your research.
You have to schedule a meeting with your team and brainstorm some ideas to turn your previously researched keywords into questions.
Like I’ve said earlier, the answer box typically appears when a user asks a question. Therefore, structure your keywords in a way that turns it into a question that is naturally or commonly asked by individuals.
For instance, if your keyword is “Car Mechanics 2018”, you can turn it into “what are the best qualities of a car mechanic?” or something to that extent.
It seems that long-tail keywords are often the best choice when it comes to this as short keywords just do not feel natural.
You can also make use of different keyword research tools to help you come up with suitable long-tail keywords for you to use.
Create More Informative Content
The reason why some content is featured on Position Zero is that they are actually the ones that best provides the answer to the user’s query.
That is why it is still important that you to implement conventional SEO techniques for your website to rank higher since Google will sift through the sites that are on the first page of the SERPs for possible answers to the question.
With that being said, here are some additional tips to help you write better and informative content:
- Provide more information about the topic that you’ve written, even more than your competitors.
- Vary your content by writing long-form articles and ones that are concise yet informative.
- Make sure that your information is factual. However, you can add your own flair by providing something that is not commonly known about the topic.
- Make use of H2 Tags for your subheadings as Google usually looks for them for their featured snippets.
- Utilize the first 60 words of your content to provide the information that best answers a common user query. Answers are usually truncated to that word limit, so make the most out of it.
- Use visual aids that will help your content look even more appealing for the search engine bots.
Although getting your content featured as a snippet in the main page would be optimal, you have to set your expectations in a way that will allow you to not avoid disappointment if it doesn’t happen. It would be hard for your content to be featured and once it does get promoted, it won’t last long. Therefore, you still have to rely on old SEO techniques rather than just relying on Position Zero to get more clicks.